Once you’ve named your business, you have to plaster that name everywhere. One place you’ll probably be looking to use it is online, particularly if you actually conduct business through the web. It follows, therefore, that you’ll want to have a domain name so people can easily find and remember your web address. Here’s how to come up with the perfect domain name for your business’s website.
Make It Easy to Remember
Coming up with a catchy domain name is key to building your business’s website, so people can actually remember it. If you’re marketing your company and you give out a URL during your marketing, you want people to actually remember it. Even if they find your business interesting and maybe want to learn more about your product, the odds aren’t great that they actually remember your website. The catchier your domain name, the better you make those odds.
Consider a Domain Name Generator
If you’re having a creative block, you can check out the variety of domain name generators available on the web. Shopify, for instance, has a free one here. These generators have the added bonus of checking to see whether the domain name is actually available, which can save you some time.
Even if you don’t want to use what the generator comes up with, it can help you get some ideas. All you need to do is enter a word or words about your business, and the generator will come up with a list of a variety of domain names that might fit. If you need inspiration, check one out today.
Find Relevant Keywords
Keywords are important to making sure your website comes up when people search something online. If you can incorporate a relevant keyword or keywords into your domain name, it can increase your website’s SEO and get more traffic to your site.
You can check out Semrush, which can give you a list of keywords relevant to your business. Incorporating keywords into your website’s content can give you a leg up in SEO as well, but getting one into your domain name is even better.
Brief is Better
Think about your own memory for day-to-day things, and realize that’s probably similar to most other people out there. Even if you wanted to, you might not be able to remember a domain name that’s four or five words long. Therefore, it’s best to come up with a domain name that’s as short as possible. Bear in mind some might be taken, but don’t let that stop you. Another great thing about a short domain name is that it’s easy to put on marketing materials, like business cards. It makes it much easier to design them (which you can do for completely free here).
Don’t Be Too Specific
You want to leave some room for your business to expand in the future, so getting too specific could trap you in the long run. For instance, if you’re selling clothing online, you could pick out a domain name for specific clothing, like shirts. But what if you want to sell more than just shirts in the future? While it’s possible to rebrand your business, it can be tricky, so be as general as you can when you’re picking your domain name.
The bottom line is that a domain name is important, but it’s not the be-all-end-all of your business. As long as it’s catchy, somewhat relevant, and easy to remember, you’re well on your way. Many domain names are taken but there are still millions of word combinations available, so it’s still possible to find the perfect one for your online business.
Author: Mariana Goodwin
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